What is your springboard?

So as part of my extended project class, we have to have a blog. Since I already have this one, my posts for class will also be on here.

My topic for the first post is "What is your springboard"?

By definition, a springboard is "a strong, flexible  board from which someone can jump in order to gain added impetus when performing a dive or gymnastic movement; a thing that lends impetus or assistance to a particular action, enterprise, or development."

So what is my springboard?

This image is my springboard. When I take photographs, I want to make something that I can be proud of. This photograph is one of the few photos I have taken, where in the end I can look back at it time and time again and still be proud of how it turned out. An idea is not my springboard, but a feeling. The feeling of accomplishment and pride when you create something that you fall in love with.

What is your springboard?

Making Promotional Pieces That Stand Out

About two weeks ago, I posted about the January PDN issue. I stressed how important promotional pieces are in gaining and keeping clients as well as how to get your name out there. Well this week's post is about how to make your promotional pieces stand out. Author, David Walker provides 6 examples of outstanding promotional pieces and why they are considered to be outstanding. The article is very informative and inspirational. Check it out for yourself:

Making Promotional Pieces That Stand Out

Joy

Tonight I went to go see the new movie, Joy.

This movie featuring Jennifer Lawrence, Bradley Cooper, & Robert De Niro, is based on the true story of the woman who invented the Miracle Mop. I found this movie to be extremely inspirational. A woman trying to create a business and make a name for herself, is screwed over time and time again by her family and her manufacturers. Joy ends up coming out on top, obviously.

Now, you're probably thinking: Why is this woman doing a movie review on a photography blog?

Your answer is this:

I could personally relate to this movie, as I am trying to create a business of my own. My invention is my photographs that I create with my camera, while Joy's was a mop. However, this movie was motivational and inspiring. I walked away from this movie with a clearer understanding of the frustration it can be to create a business; however I also took away that you should never give in to your frustration and that if you really want something, you should chase after it.

That's what I'm going to do with this business...

I'm going to chase it.

PDN January 2016 Issue

Happy New Year!

We are five (5) days into the new year and everything is going rather well. Hopefully it is going just as well for everyone else.

Recently PDN published their first issue of 2016 and I believe it is a rather important one. This issue is all about marketing & branding, two of the most important things for a photographer to do to promote their work and create a career. This issue is full of advice on raising funds for photo projects and creating promotional pieces that have an impact, as well as designing effective branding.

I definitely believe that this issue is one that every aspiring photographer should pick up and read.

PDN January 2016: The Marketing & Branding Issue